How to Build an Email Funnel with Systeme.io in 3 Simple Steps

SystemeIO – A Simple Yet Powerful Platform to Automate Your Email Funnel

If you're starting an online business — or looking to streamline your sales process — there's one thing you shouldn't overlook: the email funnel.

It’s not just about sending emails. It’s about guiding your audience step-by-step, from curious visitors to ready-to-buy customers.

And you don’t need multiple tools to do it. Systeme.io brings everything into one place — from lead capture to automated emails and conversion tracking.

With a free account, you can:

• Design email funnels using an intuitive drag-and-drop builder

• Send unlimited emails

• Set up drip campaigns with ease

• Segment and manage your contact list

• Create high-converting landing pages — all in one dashboard

It’s beginner-friendly and surprisingly robust — making it a great option whether you're just getting started or scaling fast.

You can even start with their free forever plan, which is more than enough for beginners.

Just sign up for a free account. No credit card required 👉 Try Systeme.io for free now!

What Is an Email Funnel and Why Does It Matter?

Think of it like this:

Someone visits your website. You offer them a valuable freebie — maybe an ebook or checklist — in exchange for their email. Then, over the next few days, you send them a series of helpful, engaging messages that gently build trust… until they’re ready to take action.

That journey — from awareness to decision — is what we call the email sales funnel.

And it works. Because most people won’t buy the first time they hear from you. But if you stay in touch, offer value, and guide them step-by-step — your chances of conversion go way up.

The 5 Psychological Stages of Every Email Funnel

Before you build your funnel, it helps to understand how your audience thinks.

Every potential customer typically goes through five stages:

1. Awareness – They discover your brand for the first time

2. Interest – They want to learn more

3. Evaluation – They compare you to others

4. Engagement – They interact with your content

5. Commitment – They make a purchase or sign up

If your emails align with where they are mentally, your funnel becomes much more effective.

How to Build Your Email Funnel with Systeme.io (Step-by-Step)

Step 1: Create a new funnel

From your Systeme.io dashboard, go to “Funnels” and click “Create”.

You’ll be asked to choose one of the following funnel types:

• Build an Audience – The simplest type, focused on collecting email leads

• Sell – Includes a sales page, order form, and thank-you page

• Custom – A blank template to build your own structure

• Webinar – Pre-built for evergreen webinar funnels (available on paid plans)

If your goal is to grow your list and nurture subscribers, “Build an Audience” is the best starting point.

Step 2: Design your funnel pages

Depending on the option you chose, Systeme.io will generate a page structure.

For example, an email capture funnel typically includes:

• Squeeze Page – Where visitors enter their email in exchange for a lead magnet

• Thank You Page – A confirmation page after they opt in

You can choose from ready-made templates or build your pages from scratch using the drag-and-drop editor. It’s flexible and easy — even for beginners.

Step 3: Automate your email sequence

Once your pages are set, it’s time to connect the funnel with your email automation.

Systeme.io allows you to:

• Automatically send a welcome email

• Add subscribers to a prewritten email sequence

• Tag and segment based on behavior

You can also trigger emails based on user actions — like link clicks, opens, or inactivity — and customize timing to match your strategy.

It’s all visual and intuitive, making automation easy to set up and scale.

Tips for Writing High-Converting Emails

Here are a few timeless principles to help your email funnel perform better:

1. Lead with value

Don’t sell too early. Instead, offer useful content: a tip, a personal story, or a resource that solves a real problem.

2. Write like a human, not a marketer

Avoid buzzwords. Talk to your reader like a friend. Simple, clear language builds trust.

3. Segment your audience

Not everyone should receive the same email. Use tags and segments to tailor your message to the right people.

4. One goal per email

Every message should have a single clear CTA — whether it’s reading a blog, watching a video, or signing up for a call.

Real-Life Example: How Epik Summit Used a Simple Funnel to Attract 900+ Leads

Epik Summit — a project offering freelance career coaching — used Systeme.io to build a lead-generation funnel that delivered real results:

• They offered a “30-day Freelancer Checklist” via landing page

• Sent a 5-email sequence packed with helpful advice

• In the final email, they promoted their coaching program

• Result: 900+ subscribers in two weeks, with an 8.4% conversion rate

All without ads or coding — just smart funnel design and valuable content.

Final Thoughts

Building an email sales funnel isn’t about selling harder — it’s about communicating smarter.

With Systeme.io, you don’t need fancy tools or a marketing team to get started. Just one good idea, a clear offer, and a few thoughtful emails — and you can have a system that runs 24/7.

👉 Create your free Systeme.io account today. No credit card required. Start turning readers into customers — one email at a time.

ust sign up for a free account. No credit card required 👉 Try Systeme.io for free now!